At the start of each year, there is always a lot of interest in digital marketing trends and marketing innovation, and 2021 was no exception. But, as we approach the middle of the year, don't let your interest fade away.
We've compiled a list of some of the most noteworthy trends and innovations that will undoubtedly influence your marketing approach.
So, what are the digital marketing trends and innovation for 2021?
Okay, without further fuss, let's get started.
This is a tendency that has been around for quite some time but is only now being recognized as a recommended practice. Not only can interactive material increase engagement, but it also improves the user's enjoyment.
Quiz, open-ended questions, surveys, contests, freebies, polls, calculator widgets, and other interactive material can work wonders for your business. At the very least, they lengthen users' interactions with you, which improves your ranking in algorithm-based searches and feeds. People, moreover, like to be entertained, therefore interactive material nearly always improves the user experience.
Interactive content is part of a larger trend toward customization; by allowing consumers to answer questions for themselves or have their voices heard, they develop a more personal relationship with the business. It's also worth noting that it can be used to gather information about user preferences, such as for product or site enhancements.
Google's local SEO algorithm is updated frequently, so if you're a local business, you should keep your business's appearance in local results up to date as well. Local SEO is, in some ways, even more potent than wide SEO because customers searching for a certain sort of business in their geographic location have a higher intent to buy, making conversion easier.
To begin, you must have your Google account verified. You can accomplish this by registering for Google My Business and claiming or establishing a new listing. This improves your Google SERPS ranking and allows you to provide additional information about your organization to online searchers.
Furthermore, you should make local keywords a big part of your SEO approach. Obviously, the name of your city or town should be your top keyword, but you may go the extra mile by including related keywords as well. Mention a notable landmark or a unique claim to fame if your town has one.
Customer segmentation is another trend that isn't new but is becoming increasingly popular. The concept is simple: instead of a few large marketing initiatives aimed at a broad audience, a huge number of small marketing initiatives aimed at specific demographics is preferable.
Customer segmentation is the process of categorizing your target customer based on particular characteristics or behaviors, such as demographics or buying preferences. This helps you to personalize your material more precisely to their tastes, such as having two separate email lists for high spenders and minor spenders and sending various newsletters to each with various items.
Because your followers receive information that has been hand-picked for them, this technique works best for personalization and customer engagement. Customer segmentation can be applied to customized adverts on numerous sites, categories of blog content, and social media material for several communities in addition to email lists.
Customers today prefer the ease of voice search to browse, much as they do when they ask Alexa for help with a recipe or Google for directions while driving. That basic fact has prompted search engines to consider voice search as a meaningful ranking criterion, particularly as the trend is expected to continue in the months ahead.
Companies must react not only by upgrading their content to suit the voice search trend but also by changing their business models. They can also employ AI to move beyond voice search and directly into voice commerce. Customers may now make purchases using their voice assistants, and it is on to manufacturers to make the transaction as simple as possible.
Although the interaction is never "simply" anything, it is the foundation of consumer retention and loyalty on social media. In the most literal sense, social networks have evolved into shopping platforms, and though many businesses continue to rely only on their websites for sales, the shopping game is gradually shifting to become more social. With Instagram Checkout, you can now include shoppable posts in your social media plan and reduce the trip for each of your Instagram followers.
Simplifying the purchasing process and making the checkout process as quick as possible remain important priorities. Now you can add a profitable twist to your social strategy that will help your business stand out even more to your social audience.
While digital marketing is as fluid as it gets, you must guarantee that your company applies the most recent relevant trends as soon as possible to ensure better positioning and a stronger reputation in the months ahead. Meanwhile, you must keep an eye on creative marketing solutions that are certain to emerge and disrupt the industry to provide your customers with the best possible experience.