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How To Plan A Blog For Your Company?

Plan A Blog

Through a variety of platforms, including social media and dynamic content in marketing emails, we want to interact with and communicate with our customers. But posting business blogs is a method that is becoming more and more popular for reaching our audience. As a marketer, you must plan a blog and adapt to the constantly shifting marketing environment.

 Blogging is one aspect of marketing that has remained constant over the years, despite significant strategy changes. A crucial component of any business is blogging. But why my business needs a blog is a question we are constantly asked. Whatever kind of business you run, you should still plan a blog. So, in this article, we’ll go over all you need to know about blogging and the procedures involved in setting up a blog for your business.

A new approach to marketing: Business Blog

Business blogging is a marketing strategy that makes use of blogging to increase the internet visibility of your company. Like social media, direct mail, email marketing, etc., a business blog is a marketing medium that supports business growth. Although it will always be tied to a specific business topic, good, or service, a business blog follows that criteria. A business blog will typically be featured on the website of the company, while some may also be published on the website of an unaffiliated commentator.

If the blog is located on a company website, it will either be directly tied to or relate to a product or service that the firm provides. It is a marketing strategy intended to enhance reader awareness of your company, educate readers, and ultimately persuade readers to purchase your goods or services.

A corporate blog post can be brief or long and often ranges in length from 1,000 to 2,500 words. It will largely concentrate on a single topic, such as “Marketing on Instagram,” but it may also link to additional tools, goods, websites, or even other blogs.

Six reasons why you need to plan a blog

Plan a Blog, Knack Ardour

The following are six reasons why you should plan a blog for your company:

1. By sharing pertinent, helpful content, you can keep your audience interested

It’s challenging to promote your goods and services, particularly in the competitive economy of today. In certain cases, the blog is useful. It supports the multimedia representation of your company, keeps viewers interested, and progresses your business. Think about using your blog to promote your podcasts, interviews, videos, and other content. Such information is fantastic for your website and beneficial to your readers. The most crucial aspect is how well-written your postings are overall.

2. Attract new clients and prospects

Blogging and creating relevant content are important parts of any marketing strategy to increase visitors to your website. When blog entries are optimized for search engines using tools like keywords, titles, meta descriptions, and more, they become a powerful tool for raising brand visibility. Furthermore, every new blog post you make adds a fresh page to your website. SEO is substantially aided by providing Google and other search engines with a reason to return to your website in search of new information to crawl.

3. Disseminate Information About a Community Centered on Your Business

The best approach is to use a blog for advertising your products and creating enduring connections with potential clients. To increase your readership and build a community around your articles, business concepts, and opinions, share your blogs on social media. You’ll begin to understand how much traction a blog can produce when you share a blog article on social media and draw additional visitors to your website.

4. Plan a Blog Boost Your Thought Leadership and Brand

Nothing compares to having a solid reputation, and blogging is an essential investment in this process because it allows you to share your opinions with your audience in innovative ways. You can share your thoughts and opinions about a particular topic on your blog. From there, you can tell people about this site by emailing them, posting on social media, and using other methods. Visitors will keep coming back to your website to acquire this knowledge after you begin to establish yourself as a credible thought leader in your industry.

5. Advertise While Sharing Helpful Content

80% of businesses prefer article-based advertisements to those with a typical “buy now” call to action, according to a study. In today’s cutthroat industry, new methods of marketing your services are crucial because consumers are also losing interest in conventional kinds of commercials and advertising.

6. Plan a Blog To Increase Your Audience’s Trust

People trust written communication, and blogs raise people’s trust in your company or endeavor. Make sure your information is factual and informative, promote debates and knowledge sharing, and observe a rise in brand confidence!

This gets us to the topic of this post, which is how to begin creating a blog for your business.


How can you plan a blog that will help your company?

1. Identify the blog’s objectives for your business 

• What do I hope to accomplish with this blog?

• What is the main point I want my readers to remember?

You can define fundamental business goals for your blog using the answers.

Your blog should aim to educate readers rather than advertise your business; nonetheless, the overall objectives of your firm are to increase sales and turn a profit. How do you balance the two, then?

The key is to keep in mind that you’re aiming for customers who are in the pre-sales phase of the sales process. Customers will compare alternatives, choose the option that is ideal for them, and determine if they want to proceed with a particular purchase or not before making a new purchase of a good or service.

Therefore, your objective should be to inform your consumers so that they are better able to choose the product that is perfect for them.

• Have increased self-assurance utilizing your product or service, regardless of where they ultimately decide to buy it.

• Have confidence in your website as a reliable source of information.

 • Or, with certain blog postings, they may only feel as though they have gotten a gift and have learned something that advances their shared objective.

Also Read: How To Publish Blog On WordPress: Step by Step Process

2. Choose your audience

• Who is my intended market?

• What are they trying to find?

Remember that you are writing for your audience and not for yourself in order to have a meaningful conversation.

If you have direct contact with your customers, like if you own a restaurant or health center, you can get a decent sense of who they are just by meeting them. If not, or if you are starting a new company, then analyzing your social media followers might tell you a lot about your clients, but your website statistics will be your main source of data regarding the demographics of your typical visitors.

I concentrate on statistics with obvious differences when analyzing Google Analytics, my favorite website statistics program. It is obvious that I should target both men and women if my audience is composed of 45% males and 55% women. It’s crucial to avoid unintentionally ignoring a sizable minority during this process.

Making client personas using details like Gender, Location, Age, Income, Personality, and Job Title is one tactic.

According to a study by the Content Marketing Institute, customer personas are used by 50% of UK businesses.

Create one or two of these that accurately represent your target audience, then create your blog posts with these customer personas in mind.

Give them this information as well if you work with a marketing or SEO firm.

What your customers want is the second component of the query. To respond, consider the following:

• What issue is addressed by your offering?

• What more details will assist your clients in resolving this issue?

• What topics do your main rivals’ blogs cover?

• What sets you apart from your rivals? (What distinguishing qualities do you offer?)

• What additional queries or objectives will potential clients have when searching for your business?

3. Select a topic for your article 

“Because it is the best option for your content marketing hub, a business blog is crucial. While you might think of yourself as a marketer in today’s content-driven environment, you’re actually a publisher. Since the general audience consumes media for more than 10 hours each day, you must offer them relevant content.”

Making a decision about what to write about is much easier once you’ve determined who your audience is and the issue that they’re trying to solve. If you need some ideas, consider the following topics:

What is the finest service for me? 

A question that a customer has asked you. (A comparison of two or more alternatives.)

  • A comprehensive instruction manual (can either be one aspect of your business or, if you have a niche business, can focus on how your business fits into a wider sphere of interest).
  • A case study based on your personal success or how you overcame a prior failure or a success story from someone who has used your company.

 A list of the greatest seven ways to solve an issue, the top 16 ways to do something, etc. (lists with unusual numbers attract more attention than lists with round numbers)

  • Unknown or contentious facts
  • Describe a situation (if you attended a business fair, speaking event, etc., then talk about it).
  • Share book-related ideas; introduce a new good or service.
  •  Conduct keyword research (look for inquiries or the terms that rival blogs are ranked for).
  •  The origins of your product 
  • Prognoses for the future (this opinion piece should be based on research for what will happen in the next year or two but can include more wild speculations further into the future).
  • Take it a step further and add the following to make your blog truly engaging:
  • A video or audio clip 
  • An infographic 
  •  An interview with one or more additional industry experts

Making use of keyword research will help you decide what to include in your blog and how popular various search terms are. The same exact question is frequently entered into Google by a large number of people, so it’s best to think about using the exact phrase as part of the blog title to help you appear higher for this question, provided you add something to it to make it distinctive and aid in raising the Click Through Rate.

 If your firm has a strong, well-known brand, it makes sense that your blog would focus more on your own business, events, product launches, etc. Writing about the industry as a whole makes more sense if your company is smaller. To clearly understand what material will be required over time, you might want to make a content plan.

Keep your blogs current, positive, and either amusing or instructional (if appropriate).


4. Compose blog posts of at least 1,500 words.

Three times as many bloggers who write more than 1,500 words each blog post as those who write less than 500 words are more likely to achieve “strong outcomes.”

(According to a poll conducted by Orbit Media among more than 1,000 bloggers, the length of blogs is rising and is anticipated to continue doing so in the future.

Put yourself in the shoes of your visitors. Can you genuinely respond to a question in 500 words? Can you answer this question more effectively than any other website out there doing so?

 Writing fewer, more in-depth blog entries will produce considerably better results than producing short posts every day because both your readers and Google prefer longer blog posts.

If you’re short on time, one excellent, thoroughly researched blog post per month is preferable to many brief ones. The key is to add value.

5. Include an Introduction, Body, and Conclusion.

A blog post may be broken down into four parts, just like any other piece of writing: the title, the introduction, the body, and the conclusion.


The title should draw the reader’s attention and contain one or two pertinent keywords. 

1) Use a brief h1 title that appears at the top of the page and briefly defines the blog in order to follow basic SEO practices.

2) Make your Metatag Title longer (40–60 characters) so it will show up in the search results.


You shouldn’t build up to your topic gradually because you’re not writing a novel; instead, you should jump straight in.

• Introduce a quotation; 

• Present a debatable idea (even if you backtrack or clarify later)

• Begin by outlining the significance of the subject in a paragraph.

The reader should be eager to read your blog article and should look forward to doing so.


Before beginning to write your body, do your research on the subject, come up with a list of the subsections you want to include, and then decide how to arrange them so that they flow organically.

Main sub-headings in HTML should be h2, and secondary sub-headings should be h3 for optimum SEO strategy. When you copy something from word to word on your website, most contemporary CMS editors will automatically transform it to the correct format if you utilize the “Heading 2” and “Heading 3” formatting.

Although it’s beneficial for SEO if some subheadings contain keywords, it’s more crucial that they make sense to readers, accurately describe the subject, and hold their attention.

There can be a Title, Introduction, Body, and Conclusion for each sub-section.


In both literature and life, we eventually seek out beginnings rather than finishes.

While I enjoy summarizing the important ideas at the end, the conclusion is also the place to include a call to action, giving readers a chance to begin again.

For a business’s blog, for example:

• A link to a company’s product or service page (for instance, would you like to blog for others? Find out more information about our guest posting service).

• A link to your contact page with information like: “Please get in touch if you’d like Indigoextra to write your blog for you or for a no-obligation chat on enhancing your SEO.”

• A request for readers to share or comment on your site.

Edit anything that needs changing and ideally ask a second person to review it too.

6. Check your work

In particular, bloggers that use a professional editor and adhere to a rigorous review and editing procedure claim greater success.

Review your post after you’ve finished it and ask:

• Is all of the grammar and spelling accurate? Does it make sense and flow naturally? (If you haven’t done so previously, run it through a spelling and grammar check and conduct a manual check.)

Is there anything in here that seems to be filler? Do you want to remove it?

Is there anything crucial that’s been left out on this subject? If so, either include it, include a link to another article that gives more information, or make a note of it for a later post.

• Does the title still accurately describe the content?

7. Promote your business’ blog

Now that you’ve completed writing your blog, you may kick back and unwind.

Even if you deserve a well-earned respite for creating such an interesting and in-depth blog, your work is not yet complete. People won’t find your blog unless you make it visible. 

• Examine existing pages on your own website and, where appropriate, add links to your new post from older pages or product/service sites.

• Post links to your blog on social media.

• Create a new blog post on a related topic that links back to your blog and arrange for it to be published as a guest post on a different website.

Adding a “Recent blog articles” section to the footer of your website and displaying the most recent three or four posts is the simplest way to promote your blog.

For businesses that have just started a blog, we advise that you divide your time between creating the blog and marketing it on other websites.

If your business already has a blog, the split switches to 2/3 content creation and 1/3 marketing.

According to how SEO functions, a link to a blog post will benefit your entire website. Unless you create something that people adore, pages that are informative and helpful to visitors are much more likely to get shared, liked, and linked to than your product pages. For this reason, in the long run, creating excellent content for your blog is also one of the best content marketing strategies.


The most crucial element of blogging for the company is consistency. This will eventually drive more visitors to your website and help people find you online. Additionally, you will start to produce new business very soon if your blog is effectively integrated for lead creation. There has never been a better time for businesses to incorporate blogging into their marketing plan, given that there are currently close to 4 billion individuals using the internet worldwide. One cannot undervalue the value of blogging for a business.

The value of what a blog can achieve for your brand is unaffected by the introduction of alternative creative tools to promote your exposure and advance your services. A blog post is a crucial instrument for generating a consistent flow of website visitors, a growing audience, and fresh leads, whatever your demands may be. Blogging helps you establish trust with potential clients while also promoting your goods and services and increasing website traffic.

We hope that you have enjoyed reading our blog.

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