Online Presence, Online Marketing

Why local businesses need to make an online presence

From as small as a needle to as large as king size bed, everything has an online presence. You have to search for a product on a search engine and it will present you with a wide array of products.


More than 90% of the consumers hunt for online reviews, before making the final call. So even if you have good quality products in your store, you may end up losing large customers. The reason is many people will be unfamiliar with your business. You can leverage the use of technology to channelize your brand.


Online presence, thus, is not an option, but it is a necessity if a business needs to thrive in a digital era. Moreover, traditional businesses have to face the brunt of increased competition in markets. The online participation of international players has created tough competition too. So here's the need to bring your business online.

What exactly is an online presence?

Online presence is not limited to a website with your contact details. It should be a functional online platform, where customers can understand your business. Services such as home delivery and seasonal discounts will make it even better.

Customers are sometimes too lazy to go to stores. The demand for online goods and services is more after the pandemic hit the world.


So the need is to growing business online to get a competitive edge for your business. In fact, an online presence is going to be a must for all businesses.

This blog will guide you through the importance of online presence in this digital era.

Roles of Online Visibility in This Digital Era

  • Increased visibility- An online business is not limited to any boundaries. Consumers can order their products and get them delivered anywhere in the world. The success of a business in the digital era depends on digital marketing. Hire a good digital marketer within your budget and you are good to go.


  • Increased customer engagement- An online business helps in earning a big customer base. An online platform gives all the customers insight into the pros and cons of products. They can analyze the product/service reviews spread across the web. It makes customers quite motivate to buy after seeing positive reviews. The social media sources act as aggregators if utilized in a better way.


  • Inexpensive marketing- Earlier, businesses had to spend huge money on advertising. Businesses today do not worry about spending heavy marketing funds. Brands are able to reach a massive audience due to digital marketing. They can use digital marketing to promote their brand and business at a reasonable price.
Online Presence, Online Marketing
Source: Markets and
  • Target potential customers- Online presence ensures that advertisement will reach the target audience. In offline marketing, it was not sure that ads are getting displayed among the target audience or not.  In online marketing, all data and record insights are there to prove this point. This has been possible in a digital era where sites store cookies give reliable ads. This helps advertisers to display an ad to only those users who needs the products


  • Pull marketing instead of push sales- Traditional trading involved 70% of push sales. But online presence ensures that customers get what they want. Businesses have to put information about the products and spend on digital marketing. Then it’s a matter of time customer will land on your website and get whatever he or she needs.


Bottom Line

A business online presence is of extreme importance to thriving in this digital era. The covid-19 pandemic underscored the importance of online presence. The online market has only kept everything alive during pandemics. . It is high time that we harness the digital power to make the most out of it.

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Knack Ardour Academic Internship


Content Writer



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